Rocket Companies also includes real estate agency Rocket Homes, virtual vehicle marketplace Rocket Auto and online financer Rocket Loans.
The announcement comes after Rocket Companies last week recorded a $2.8 billion profit on $4.6 billion in revenue after closing $103.5 billion in mortgage origination volume. No decision on a name change has been made for that, Rocket spokesman John Perich said. The company also named M-1 Rails' QLine railway along Woodward Avenue in Detroit. The company previously had changed the names of events and buildings it sponsors, including renaming Quicken Loans Arena, home to Rocket chairman Dan Gilbert's Cleveland Cavaliers, to Rocket Mortgage FieldHouse in 2019. The only difference for customers will be labeling on communications, the company said. will remain operational after the legal name change, directing to Rocket Mortgage and supporting the company's other objectives. “Rocket Mortgage has grown to be the industry leader and the measuring stick for all other lenders,' Rocket CEO Jay Farner said in a statement. 'With this official name change, we will have a consistent brand that is synonymous with innovation and excellence.”
