Our experts can help you crush your goals with a tailor-made plan. However, it’s also the segment most likely to convert to a sale. On the other hand, non-branded keyword terms target an audience that is looking for similar companies or products to yours.īranded searches on Google search typically target a narrower segment of potential customers than those searching non-branded keywords. In terms of organic search performance, one key difference between the two types of keywords is their reach.īranded keyword terms address a potential audience who is already aware of and searching for your brand. Meanwhile, non-branded keywords for Skimmer Drones would include things like “best-engineered drones,” “leading brands of drones,” and, more broadly, “airborne photography.” Other terms like “Sky Skimmer products,” “drones by Sky Skimmer,” and “the Sky Skimmer line of drones” also count as branded keywords. Skimmer Drones is that imaginary company’s core branded keyword term. Let’s take the company Skimmer Drones as an example. non-branded keywordsīranded keywords are keyword terms that include the name of your company or product, whereas non-branded keyword terms refer or relate to your company or products without the proper company name. Heads up: your competitors may use your branded keyword terms in their ads. (Image: Unsplash) Branded vs.
